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Resolving the GAP between those who are BORN DIGITAL and those who ARE NOT!

A leadership program for the first generation of parents raising deviceKids.

There is a gap between what parents ‘think’ they know and what they ‘actually’ know. It is in this gap where children are finding themselves.

Discover what it means to grow up in a digital world and how this fundamental difference has disrupted childhood as we know it – whether your child owns a device or not! You will learn that raising a child today comes with a whole new set of unique, first-time challenges that influences the choices parents have to make including unknown challenges that significantly impact children’s experience of life. That’s why deviceKids need more than parenting attitudes to get by, they require leadership.

Ideal for parents, guardians and teachers! Tell me more!

When it comes to the online ‘society’, who is in the driver’s seat? You, your kids, corporates or advertisers?

“The problem is that my kids know more about devices than I do. I know what they or the school tells me but to be honest I do not know what they do or even what I should be paying attention too. I really have little control and knowledge.” (Mother, 2 children aged 12 & 14)

Parents agree, that it’s generally their children who teach them about devices, but it’s external influences such as corporations, advertisers and peers who are teaching your kids. Suddenly the world got larger, and PARENTING JUST GOT HARDER!

Note to parents: You didn’t grow up ‘digital’ and you need to catch-up! Learn more >

“Help! I'm a parent of a deviceKid!”

This online program equips you with the knowledge to navigate your kid confidently through the unchartered digital world.

What kids are saying about growing up digital.

More and more kids are accessing mobile devices unsupervised - on a daily basis.
Do you know what they are doing? Do you know why? Do you know what they are feeling inside?

Sam, 13

“It’s funny because i’m not allowed to ride my bike to the shops to see my mates but I can look at porn whenever I want too. Who knows what my parents are thinking... it doesn’t make sense.”

Sarah, 14

“There are definitely things I’ve seen that I wish I could unsee.”

Anika, 15

“I pretend i’m over 18 all of the time... except that I don’t really need to pretend because I can just access whatever I want anyway, it’s really easy’’

Join “Help! I'm a parent of a deviceKid! ” program

ELIMINATE your knowledge GAP, and LEAD your kid more confidently!

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